Could this be the first safety film to grab your attention? Virgin Atlantic has launched a new in-flight safety movie which will go live from 1st March.
It’s not to everyone’s taste but it is refreshing to see this new approach to in-flight safety.
Choosing a safety movie format over the dull and dreary in-cabin instructions is definitely a forward step and hopefully more airlines will review how they impart this very important safety information.
No doubt there’ll be more watchers as the plane taxis for to take off. However, the main problem with the safety instructions is that frequent flyers believe that they already know everything. I expect the number of second/third time viewers will drop off. Never-the-less, well done to Virgin (and producers Art and Graft) for, once again, being so creative.
Take a look at the preview of the Virgin safety movie below and decide for yourself.
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